Tag: marketing

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I Think, Ergo I am

A team of Harvard Business School MBA students took home first place in the Seventh Annual Rice Marketing Case Competition on January 28. Roughly 10 schools, the usual suspects, were represented in the Rice Marketing Case Competition that officially started at 9:30pm on Friday, January 27, when cases were distributed to student teams. Final presentations…

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Panel Discusses the New Role of Corporate Social Responsibility

On October 19, Professor Herman B. Dutch Leonard moderated a panel discussion with industry leaders on the growing importance of corporate social responsibility within their organizations. It is not often that you hear a director from a multibillion dollar company admit her limitations. But that is exactly what Sarah Severn, Director of Horizons, Corporate Responsibility,…

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Green Living Visits FCR Recycling Plant

Over the Columbus Day holiday, thirty students from the Harvard University community, including several of HBS’ Green Living representatives, took a field trip to the FCR Recycling plant. The trip provided the opportunity to learn about a booming industry around the efficient recovery of waste products for future use. FCR is the largest recycling plant…

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LinkedIn Co-Founder Speaks at HBS

The Globalization Club at The Harvard Business School hosted its first speaker of the academic year, Konstantin Guericke, Co-Founder and VP of Marketing of LinkedIn, on Wednesday, October 4. Konstantin Guericke addressed a crowd of students and interested members of the community on the topics of networking, its importance in today’s business environment, and how…

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Student Association Co-Presidents Excited for the Year Ahead

For those in your first year, you are undoubtedly getting to know your classmates on the deepest possible level with those three magic questions: “Where are you from,” “Where did you go to undergrad,” and “Where did you work before school?” No worries, neophytes, this three-query barrage does not last for your entire HBS career….

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RCs Plant a Learning SEED at Local Non-Profit

Early Saturday morning, April 22, RCs from Sections A and B visited the Saturday Engineering Enrichment and Discovery (SEED) Academy at MIT. Jermaine Warren (NB), Bianca Tabourn (NB), Scott Jacobs (NB), Tom Replogle (NB), Jaison Battle (NA) and Jonathan Wilkins (NA) led 35 high school students in an interactive learning session. Students were given a…

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Business of Sports

The Business of Sports Club held its 2nd Annual Spring Sports Symposium Thursday, April 6. The afternoon conference featured two keynote speakers and two panel sessions. The audience enjoyed the perspectives of highly successful speakers and informative sessions. Although the event featured a wide variety of renowned speakers from professional leagues and teams, as well…

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Careers in Travel and Hospitality: Highlights from the WSA Conference

On Saturday, January 28, seven business leaders in the travel and hospitality industry traveled to campus by planes, trains, and automobiles to offer career advice to HBS students as part of the WSA Dynamic Women in Business conference. Reflecting a growing interest in the travel industry on the HBS campus, there was great enthusiasm among…

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Career Perspectives: Brand Management

RC: Ali FakhariCompany: Harrah’s EntertainmentWebsite: www.harrahs.comIndustry: Gaming and EntertainmentPosition/Function: Brand Management and MarketingLocation: Las Vegas, NVResponsibilities: Managing a newly acquired brand So what do Brand Managers do?Brand Managers are responsible for making a company’s most treasured asset, its reputation, even more valuable and pervasive. They do this by matching the overall business goals of the…

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Book Review: The Martha Rules

Martha Stewart has written a book about entrepreneurship that is almost an MBA primer. In her newest book, The Martha Rules, Stewart covers not the latest recipe for sticky buns or the latest in glue-gun advancements, but the topics of our first year MBA program in hopes of offering readers a guide to starting their…

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Marketing Department Finds Solution to Re-Offering Additional Marketing Courses: Cloning is the Answer

Averting its worst public relations debacle since admitting there were in fact 5Cs and 3Ps in the standard marketing framework, the HBS Marketing Department announced plans to re-offer a second year Consumer Marketing course. The Department, initially stating that the promotion of legendary Professor Youngme Moon left the team without sufficient resources to teach the…

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Consumer Marketing Course Cancellation Concerns Students

The HBS administration has decided not to offer Consumer Marketing next year – a move which have disappointed those RC students hoping to enroll in the course. Evidently, the course’s popular professor has earned a year of sabbatical that spans the upcoming fall term. HBS debated having another professor teach the course, but decided that…

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HBS Marketing Conference 2005: Breakthrough Brands – Bring on the Revolution

The 3rd annual Marketing conference was held last weekend on the Harvard Business School campus, attracting approximately 300 MBA students, professionals, executives and scholars. This year’s theme was “Breakthrough Brands: Bring on the Revolution”, which emphasized the importance of evolution and innovation in the future of marketing. As expressed by the conference co-chairs, “the future…

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Got Buzz?

Without a doubt, the rough and tumble world of marketing has grown more fierce, and frankly more creative. In today’s world of information, where people are inundated with advertisements and information overload, marketers are using every trick in the book to get noticed including writing a few new ones. For instance, while I was enjoying…

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Is Mass Marketing Dead?

Could it be that mass marketing is dead? It would certainly appear so with the desperate attempts by behemoths like McDonalds, Coke, and Nike to capture our attention with flashy commercials and endless giveaways replica watches uk. But, if mass marketing isn’t dead, it’s surely on its last leg. Not long ago, it was common…

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Book Review: Never Eat Alone

Networking, the thing no one wants to talk about but everyone realizes they need to be doing. Despite our reluctance to openly discuss networking, the value of developing professional and personal relationships is well understood at HBS. In fact, I am certain a large percentage of our HBS essays included references to the alumni network…

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THE BURNING QUESTION

Welcome back to The Question. Not much has changed, except for my worm deck to skydeck relocation within Aldrich 10. Quick! Pop quiz!The approximate temperature in the Aldrich 10 skydeck is:a) Jamaica hotb) Africa hotc) The same temperature as Hell Yes, it’s warm, but I still love our old room. So let’s move on to…

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HBS Takes 2nd At Marketing Case Competition

Case work started early for a few ECs this semester when they traveled to Houston to take part in the 5th Annual Rice University Marketing Case Competition. “It was the most intense 48 hours I’ve spent in marketing,” said Darcy Raymond (OA), “but I can’t think of a better way to spend my Friday and…

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Social Enterprise Perspectives: Managing a Double Bottom Line

Organization: Rubicon Bakery (a Rubicon Enterprises portfolio company)Location: Richmond, CA (north of San Francisco) Rubicon Bakery is part of Rubicon Programs, Inc. – a community based non-profit organization that has been serving the Bay Area since 1974. Rubicon is nationally recognized for its innovative programs that provide a comprehensive set of training, employment, housing and…

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My Very Vuitton Summer

What I did: This summer, I had the opportunity to work with the CEO of Louis Vuitton Korea on a variety of projects. The heart of my summer revolved around store operations. I spent three weeks in various stores throughout Seoul, selling bags and shadowing store managers, and then spent the next seven weeks analyzing…

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HBS Marketing Scholar Robert Buzzell Dies at 71

Robert D. Buzzell, the Sebastian S. Kresge Professor of Business Administration Emeritus at Harvard Business School and an influential expert in strategic marketing who was a pioneer in the application of statistical methods to marketing issues, died on Saturday, Nov. 6, at a hospice near his home in Alexandria, Virginia, from complications related to amyotrophic…

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Howard Schilt on Seven Shenanigans

At the invitation of the Investment Club, Howard Schilit, Founder and President of the Center for Financial Research and Analysis (CFRA), came to speak to the students on campus. As author of Financial Shenanigans: How to Detect Accounting Gimmicks and Fraud in Financial Reports, Mr. Schilit is easily one of the most authoritative figures in…

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Recent Alumni Perspective: Model Behavior

Jeetendr Sehdev (HBS ’04) is a Brand Strategist at the world’s leading advertising agency in New York. Not your typical HBS alumnus, Jeetendr is a self-confessed pop-culture junkie with looks more suited to a fashion runway than a 40th floor office cubicle. He was born and raised in the United Kingdom where he attended a…

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Summer Internships Give EC Students First Chance to Utilize HBS Skills

The summer internship is considered a cornerstone of the HBS experience: a chance for entering EC students to apply the skills they so carefully cultivated throughout the RC year, such as finance, marketing, accounting, and arrogance. “I really loved my summer at Morgan Stanley,” gushed Lizzie Sanders (OB), “I spent 10 weeks performing multiple valuations…

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Lingerie Comeback Queen: Frederick's Transformed

“You have Frederick’s to thank for black lingerie,” Linda LoRe, CEO of lingerie icon Frederick’s of Hollywood, asserted. “It was considered quite scandalous when it was first introduced in our flagship Hollywood store in 1946”. Addressing an audience at Harvard Business School, LoRe discussed how she led the dramatic transformation of the misguided retailer over…

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Have It Your Way:

Most of us have seen the ads by now. A group of young office workers, sort of a cross between yuppies and slackers, stand around while a co-worker hands out their lunches from a big Burger King bag. They compete to see who can come up with the most outlandish and innovative sandwich, try out…

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Poll Causes Turnaround in Class Selection Strategy

(Aldrich) After participating in a poll entitled “Have You Met Your Love at HBS?” RC student Mary Rich (Section M) completely revised her class selection strategy. Though Mary worked at P&G for four years before coming to HBS, and despite the fact she asserted “I hope to gain a deeper understanding of the many fascinating…

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On-Campus Interview Series: A Dutch Defender

In her day job, Assistant Professor Anita Elberse teaches the first year marketing course at HBS, and researches fascinating topics such as the motion picture industry. Her sporting career is no less interesting. A fierce competitive spirit and a strong national pride (and stronger kick) has seen Dr Elberse conquer the world of Women’s Soccer….

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HBS Wins 4th Annual Rice University Marketing Case Competition:

An HBS team consisting of Chris Pan (OC), Colin Brady (OE), Cara Critzer (NE) and Mike Kernish (ND) was the 1st place winner at the recently held 4th Annual Rice University Marketing Case Competition. This makes it the fourth straight win in marketing case competitions where HBS has entered a team. The previous three wins…

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