Tag: Marketing Club

News

Beyond the Ball Mill – Scharffen Berger and the Luxury Chocolate Market

Managing Director of Scharffen Berger, Jim Harris, discusses the premium segment of the chocolate market and the company’s acquisition by Hershey during his recent visit to HBS, sponsored by the Marketing Club. Relax, you are not about to read anything about melangeurs, conches or ball mills. If you are keen to learn about those, I…

News

Marketing Careers at HBS

Not sure if a career in marketing is in the cards for you? Well, here’s my Top 10 list of “How to tell if you’re right for a Marketing Career” 10. You love brands! (and free products!)-Come on admit it. We saw you at Battle of the Brands. You did the Coke/Pepsi taste test. You…

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