Averting its worst public relations debacle since admitting there were in fact 5Cs and 3Ps in the standard marketing framework, the HBS Marketing Department announced plans to re-offer a second year Consumer Marketing course. The Department, initially stating that the promotion of legendary Professor Youngme Moon left the team without sufficient resources to teach the… Continue reading Marketing Department Finds Solution to Re-Offering Additional Marketing Courses: Cloning is the Answer
On June 4th, the day before graduation, the Class of 2003 students, families and faculty will gather for Class Day. Class Day gives us all a chance to reflect on our experiences at HBS and to spend time together the day before Commencement. Events will include a ceremony with a guest speaker, an elected student… Continue reading Class Day 2003: Congratulations Speakers and Faculty Award Winners!
The Thought Leadership Series is back and Prof. Das Narayandas will be the next speaker. For those of you EC’s who didn’t put Business Marketing down as 1 or 2 on your course list here is your chance to hear him speak. For those of you who are RC’s this is a chance to get… Continue reading Das Speaks on "Five Useful Business Marketing Concepts"