News

Life’s A Runway

On Tuesday, April 13, a swarm of HBS’s most fashionable students descended on Boston restaurant Mantra and transformed it into a catwalk for the Retail and Apparel Club’s 7th annual HBS Fashion Show.

This year’s show, “Life’s a Runway (Classic vs. Edgy)” featured clothes from 22 designers and retailers and was produced to raise money for the Harris Center for Education and Advocacy in Eating Disorders at Massachusetts General Hospital. More than 50 students participated in the show, and the venue was sold out before the first model took to the runway.

Alex Nelson (OB) and Christina Applegate (OE), Co-VPs of the Fashion Show, led a team of 15 RCs and ECs, who covered every detail from scouting designers, securing production, booking professional photographers, and marketing the event through channels like Boston.com and Citysearch. Diverse in background, the organizers hailed from retail companies as well as financial services, consulting and marketing. Sigrún Jónsdóttir, Alyssa Kapito (NE partner), Nicole Magoon (ND), Danielle Orden (NA), Kristen Pak (NG) and Vidal Sadakato (NB) worked to identify designers and retailers to feature in the show. The Designer and Retailer team leveraged personal relationships with established designers like Marchesa and BCBG and reached out to fresh designers like Christian Siriano, Issy Salomen Designs, and Bonobos. Major retailers like Banana Republic and Vince also contributed clothing for the catwalk.

Thirty-five HBS students and partners modeled in the show, including a mix of RCs and ECs and both returning veterans from last year’s show and fresh-faced newbies. Veteran models Ingrid Bell (OC partner) and Clary Hilliard Gray (OC partner) also took on the role as model coordinators while professional model and style manager Aileen Benson from Boston-based Style Fashion Productions coached the models to develop their own unique runway struts. A team of stylists from Marc Harris Salon and professional make-up artists created two looks: “classic”, with cascading curls and bright red lips, and “edgy”, with teased hair and smoky eyes.

More than 100 looks were shown, including everything from swimwear to evening gowns, and the audience reaction was enthusiastic. Once the show concluded, the after-party took over and guests left with goodie bags filled with make-up from Stila and Coty, fragrance samples from Harajuku Lovers, bottles of Skinny flavored water, coupons to Banana Republic and more.

For more information on the Harris Center, please go to www.harriscentermgh.org.

Author’s Biography
Christina Wallace is an EC from Lansing, Michigan. At 6 feet tall, she is genetically predisposed to do only two things: play basketball and model. She is terrible at basketball, so she gave this a shot.

April 20, 2010
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