HBS Professor Honored by American Marketing Association

Stephen A. Greyser, the Richard P. Chapman Professor of Business Administration Emeritus at Harvard Business School (HBS), has received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in recognition of his “distinguished career contributions to the scientific understanding of sports business.”

Thirty years ago, Greyser codeveloped and taught the first course on the Business of Sports offered at a leading business school. He developed numerous case studies and related materials for the course, across a wide range of strategic and management issues and also coauthored the field’s principal text and casebook (2005). His large body of sports-related field research began in the 1970s with a case study on marketing the Boston Celtics. It has since grown to include a wide array of cases addressing management and strategy issues for leagues, teams, sponsor companies, and broadcast organizations.

“I am very grateful to be recognized by this award, which is the culmination of my lives in both the sport of sports and the business of sports,” Greyser said. “As our daughter once observed about my work in this area, I have been able to make my passion into my work. My preparation for this has gone far beyond academia. It builds on a lifetime of fandom (including decades as a season-ticket holder of the Celtics and Red Sox), early work as a three-sports broadcaster (mentored by Hall of Fame announcer Bob Wolff), and seven years as a sports broadcast writer and producer of a Red Sox pre-game radio quiz show.”

A member of the HBS faculty for more than 40 years, Greyser has never missed a class – an accomplishment that led Harvard MBA students to name him “the Cal Ripken of Harvard Business School,” after the Hall of Fame Baltimore Orioles shortstop and third baseman, who holds the Major League Baseball record for consecutive games played. He has added to that record while continuing to teach the Business of Sports at Harvard University’s Extension School. He also continues to supervise Harvard MBA student field studies and serve as faculty advisor to the HBS Business of Sports Club. In addition, he serves as the Warsaw Distinguished Visiting Professor in Residence at the Lundquist College of Business at the University of Oregon, where several times each year he teaches MBA students specializing in sports management.

Greyser has recently coauthored an HBS case on Bank of America Sports Sponsorship, and he has contributed a chapter titled “Consumers: The Alpha and Omega of Marketing” for the forthcoming book Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn Kahle and Angeline Close. He has organized and spoken at many sports business seminars, including The Branding of China via Sports: Beijing 2008. His comments on the meaning of the Olympics for China were seen by millions of viewers in China on CCTV after the 2008 opening ceremonies.

Also an expert on brand marketing, advertising, corporate communications, consumer behavior, and nonprofit management, Greyser is responsible for 16 books or monographs, more than 300 cases, and numerous articles, including “Corporate Brand Reputation and Brand Crisis Management,” which appeared in a special 2009 issue of Management Decision.

Greyser is a past president of the American Academy of Advertising, which also honored him as an elected Fellow for career achievement. In 2009, he received the Institute of Public Relations Pathfinder Award for “outstanding contributions to professional knowledge in public relations,” particularly in corporate communications. A former executive director of the Marketing Science Institute (a nonprofit, business-supported academic research center in marketing), he is a charter member of its Hall of Fame. He is a trustee of the Sports Museum in Boston and a past member of the selection committee for the Boston Red Sox Hall of Fame.

A magna cum laude graduate of Harvard College, Greyser earned both his MBA and doctorate in business administration from Harvard Business School. He is also an alumnus of Boston Latin School (the oldest secondary school in the United States), which named him its Distinguished Graduate of the Year in 2005.

He resides in Boston with his wife, Dr. Linda Greyser, an education consultant. Their daughter, Naomi, is an assistant professor of English and Rhetoric at the University of Iowa.

October 12, 2010
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