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Social Enterprise HBS Business Plan Finalists -Pedinet

1. YOUR PITCH.
Pedinet will provide quality child and maternal healthcare to low and middle income populations in Senegal (and later to the rest of West Africa) through an innovative healthcare delivery model aimed at achieving profitability, quality of service and scale concurrently.

Pedinet will build a network of clinics and hospitals: small spoke clinics set up at the heart of densely populated areas delivering outpatient pre-natal and post-natal care and hub hospitals operating like focused factories specialized in deliveries. Pedinet will provide a “no-frills” service that is compliant with international standards and foster a customer-centric culture. It will leverage its network to develop a community marketing strategy targeted to women groups and mutual health insurance scheme, spread overhead costs, share high value equipment and specialists across the health centers, benchmark clinics’ operational performance to drive down costs and be close to the patients’ homes while simultaneously ensuring the same standard of care everywhere through well-established protocols and processes.

We will start with one hub hospital and four spoke clinics to test the model but our vision is to be an integrated developer of clinics and hospitals in Africa, playing along the entire value chain from site selection, community marketing, project structuring, construction through operational management. This will allow us to find new models of care delivery that will be replicable in other geographies.

2. IDEA: WHAT SPARKED THE IDEA FOR YOUR BUSINESS PLAN?
Ousseynou comes from a family of doctors in Senegal and his father had already shared his plan to open a clinic focused on child and maternal care. Ousseynou shared this idea with me and we thought about how we could build on this idea to have an even greater impact. Thanks to the cases we’ve studied at HBS and the interviews and research we conducted during our field study, we expanded the scope of the idea and tweaked it to finalize the Pedinet concept.

April 27, 2009
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