News

Consumer Marketing Course Cancellation Concerns Students

The HBS administration has decided not to offer Consumer Marketing next year – a move which have disappointed those RC students hoping to enroll in the course.

Evidently, the course’s popular professor has earned a year of sabbatical that spans the upcoming fall term. HBS debated having another professor teach the course, but decided that it would be a disservice to students since the course is so much about who is teaching it and since the professor wrote most of the cases used in the course. However, this class has consistently been top-rated by students and is oversubscribed by at least three times every year.

Is HBS not serious about marketing? This move seems to say that they might not be.

The Harbus asked students the following questions:

Question 1:

Would you have been interested in taking the Consumer Marketing Course during your EC Year?

Yes:87.6%
No:12.4%

Number of responses: 364

Question 2:

If your answer was yes, would you have rated this traditionally over-subscribed course as your #1 choice?

Yes:61.7%
No:38.3%

Number of responses: 332

April 19, 2005
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