Tag: marketing

Features

Lessons Learned from Skydeck to Marketoonist

Tom Fishburne started out drawing cartoons for The Harbus as an RC.  Now he’s doing it as his full-time profession.  In 2001, Tom Fishburne’s cartoon, “Skydeck”, quickly gained popularity within the student body.  However, he did not imagine that he could make a living drawing comics fulltime replica watches uk.  He could not have believed…

Features

Summer in the CPG World

What company were you working at? General Mills, Inc. What was your position at the company replica watches uk? Associate Marketing Manager Intern (working in the Pillsbury Division on Cookies) Why did you choose that internship? Coming into HBS, I knew I was going to be a career switcher but still had a broad array…

News

Where in the World did you Spend your Summer–Casey Taylor (OA)

What: Friendfactor Where: NY What did you do this summer?I worked this summer at Friendfactor, a social media start-up focused on gay rights. It was founded this year by a HBS/HKS grad, and the organization now has four full-time employees. Their product (launching this fall) is an online platform that enables friends – gay and…

News

Meet the Entrepreneurs-in-Residence

Jeffery Bussgang ([email protected])Biography: Jeff is a General Partner at Flybridge Capital Partners whose investment interests and entrepreneurial experience are in consumer, Internet commerce, marketing services, software and wireless start-ups.Jeff’s popular blog on helping demystify the venture business for entrepreneurs, “Seeing Both Sides”, can be found at www.seeingbothsides.com, which is syndicated by BusinessWeek.com, Reuters.com, PE Hub…

Features

Entrepreneurship: Just Do It

As we are finalizing our year at HBS and thinking about jobs, it is important to stop, relax, take a deep breath and take another look at the LEAD essay we wrote on “our 10-year reunion”. Ten years seems like such a long time, but just as we are finalizing our last cases at HBS,…

News

We aren’t what we do, but we should do what we are

As we are finalizing our year at HBS and thinking about jobs, it is important to stop, relax, take a deep breath and take another look at the LEAD essay we wrote on “our 10-year reunion”. Ten years seems like such a long time, but just as we are finalizing our last cases at HBS,…

News

Life’s A Runway

On Tuesday, April 13, a swarm of HBS’s most fashionable students descended on Boston restaurant Mantra and transformed it into a catwalk for the Retail and Apparel Club’s 7th annual HBS Fashion Show. This year’s show, “Life’s a Runway (Classic vs. Edgy)” featured clothes from 22 designers and retailers and was produced to raise money…

News

Changing the World One Check in at a Time

CauseWorld is a mobile application that allows users to “check in” to retail stores they visit in exchange for Karma points. Checking in entails using a mobile app to register where you are to share with friends, earn achievements or, in the case of CauseWorld, accumulate Karma. Once you collect enough Karma points, you can…

News

Career Profiles – Dana Hopp Peritz

Career Field Prior to HBS:Consultant at Novantas, a consultancy in New York focused on marketing and strategy in the financial services sector. Position in Grey: Summer Intern /Strategic Planning Why did you choose an internship with Grey?I had long debated the idea of working in advertising – hoping it would be a field where I…

News

Social Enterprise HBS Business Plan Finalists -Pedinet

1. YOUR PITCH.Pedinet will provide quality child and maternal healthcare to low and middle income populations in Senegal (and later to the rest of West Africa) through an innovative healthcare delivery model aimed at achieving profitability, quality of service and scale concurrently. Pedinet will build a network of clinics and hospitals: small spoke clinics set…

News

2009 HBS Fashion Show

On April 7th, a team of ten visionaries brought together thirty HBS models and an eco-friendly palette of New York, L.A., and Boston-based fashion designers for the 6th annual HBS Retail & Apparel Club Fashion Show. In collaboration with the Social Enterprise Club, the team focused on global biodiversity. Thus, Elements of Style was born,…

News

Live the Dream

BRAD! ANGELINA! When most people think of media & entertainment, they think of celebrities. But movies, television, and music mean so much more to our world. Entertainment has the power to shape culture and spread information. Entertainment reflects who we are and what we value. Most importantly for HBS grads, entertainment is one of the…

News

Harvard Business School Professor Emeritus Martin V. Marshall Dies at 86

Marketing expert was key figure in the School’s entrepreneurship efforts BOSTON, Feb. 20, 2009 -Harvard Business School Professor Emeritus Martin V. Marshall, a driving force in the development of the School’s Owner/President Management Program (OPM) for entrepreneurs and a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact…

News

The Marketing of the President

“The Marketing of the President.” Sounds like the theme from an earlier edition of the Harbus. After all, barring death, resignation, or impeachment, Obama will remain in power until at least January 2013. However, marketing remains critical to his Presidency; Obama’s popularity and accomplishments will depend on how he reshapes his campaign’s message going forward….

News

From Mauritius to Harvard

For those who don’t know, Mauritius is a faint dot in the Indian Ocean off Madagascar. Our marketing strategy is “we are out of this world.” And yes, paradise it is. ‘Life is journey, not a destination.’ As I ponder on this wonderful Chinese proverb (I add the Chinese proverb to give more weight to…

News

Summer Stories-Class of 2009

As I reflect back upon my summer, I’d like to pass along (especially to RCs or others interested in media, entertainment, or sports) some of the things I learned along the way. The internship search can definitely be a time-intensive process. I’ll admit that my search was a little on the unconventional side. Not sure…

News

Summer Stories – Chris Tyler, Istanbul

I spent my summer in Istanbul working for yemeksepeti.com (Turkish for foodbasket.com), a food-focused internship that gave me the chance to test the limits of my stomach and learn more about international business. I found the internship through Endeavor, a US based non-profit that provides services to its network of entrepreneurs. Yemeksepeti is an e-commerce…

News

A "Student Entrepreneur" Experience at HBS

Soon after I got accepted to HBS, I left a job at Goldman Sachs with the intention to travel, write, and bask in idea-generation for a few months prior to moving to Boston. Instead, I became obsessed with one idea in particular and inadvertently started a business prior to starting business school. The two years…

News

Alumni Perspective – Orit Gadiesh, (MBA '77)

Orit Gadiesh, chairman, Bain & Company, is one of the profession’s most acclaimed experts on management and corporate strategy. Her early lessons in leadership came from Generals in the Israeli war room while she was in military service in the early 1970s. She subsequently attended Hebrew University where she studied psychology. It is hard to…

News

Alumni Perspective – Mark Fields, MBA '89

Mark Fields is Executive Vice President, Ford Motor Company, and President of the business in North and South America. In this role he has been affecting change in all Ford’s manufacturing, marketing and development operations since October 2005. Prior to this role, Fields served as executive vice president, Ford of Europe and Premier Automotive Group;…

News

NYC Sports Trek 2008

The 2008 NYC Sports Trek kicked off at 8:30am on Monday at the National Football League’s offices in midtown, where students met executives from corporate development, digital media, human resource, and operations. The NFL meeting ended with a tour of headquarters, highlighted by a visit to Commissioner Roger Goodell’s posh office, equipped with its own…

News

Hance Speaks on Innovations in Diabetes Management

Robert (Chip) Hance, President of Abbott Diabetes Care (ADC), addressed a group of MBA students on the topic of diabetes care and the blood glucose monitoring industry, speaking on a number of issues he and his industry face, such as how to balance marketing and R&D investment in a unique medical device space driven not…

News

2008 Dynamic Women in Business Conference

On Saturday, January 26, 2008, the WSA brought together more than 900 women (and men!) to be a part of the Dynamic Women in Business Conference. As in years past, the conference provided a unique forum for current and future women business leaders to exchange ideas about their professional and personal experiences. More than three…

News

Marketing to Win: Changing the Rules of the Game

Consumers now live in a world where their product choices are endless, their lives are more hectic than ever, and rapidly improving technologies surround them. Thus, marketers must work harder and smarter in order to capture consumers’ attention. This dynamic that exists today was the theme of the 2007 Marketing Conference, entitled “Marketing to Win:…

News

The HBS Lingo

Before HBS-WrongBeing Quiet or Making a concise statement Now-RightLoud nonsense, “organized” in outline form, referencing:a) Several exhibits showing mapsb) Generations of false expertisec) Irrelevant work experience Before HBS-Attractive MarriedSomeone’s partnerEd. SchoolWorked in marketing and has personality defect Now-Unattractive Attractive Before HBS “I plugged numbers into a spreadsheet.” Now“I learned many lessons about teamwork at Goldman…

News

Why Art is About to Make a Comeback in Hollywood…

“Quality is still considered a genre.” ~ New York Times. Hollywood film executives are oftentimes berated for producing an extraordinary amount of awful and non-artistic films. In the ideal entertainment world, studios would serve as art houses that consistently pumped out content of higher quality. They would not be purely big banks. However, according Mark…

1 2 3 4
Want to Sponsor The Harbus?
You can sponsor the Harbus website to reach the Harvard Community. Learn more.
RECENT COMMENTS
FlICKR GALLERY
THEMEVAN

We are addicted to WordPress development and provide Easy to using & Shine Looking themes selling on ThemeForest.

Tel : (000) 456-7890
Email : [email protected]
Address : NO 86 XX ROAD, XCITY, XCOUNTRY.